Perspectives | Red Harp

News, Insights & Analysis

Fresh perspectives from the entire Red Harp Team on the opportunities and challenges of growing challenger brands

Red Harp Team

Jun 23, 2020

We Test Drove TikTok's New Programmatic Ad Platform. Here are our Thoughts.

TikTok recently announced the beta release of a new programmatic platform designed to empower brands and their agencies to launch and...

Red Harp Team

Feb 17, 2020

Brand-Building in EMEA isn't One-Size-Fits-All

About the author: Marco Wellermann is the Director of Business Development for EMEA with Red Harp Group. A sales, marketing and business...

Red Harp Team

Feb 7, 2020

How PR Can Turn An Emerging Brand Into a Market Leader

What new and emerging brands with ambitious goals need to consider when deciding how to take advantage of PR

Red Harp Team

Jan 21, 2020

Building Challenger Brands: 3 Observations from a Recent Global Amazon Conference

Our team was recently invited to deliver a thought-leadership presentation on best practices related to brand building for new and...